Resources to help your small business cross these crisis times.

While communities around the world react to Covid-19 (or Coronavirus), we know that this moment brings unique challenges to companies. Access our resource center to see tips and recommendations that will help you face this crisis along with your employees and customers. Many small businesses are looking for ways to keep in touch with customers while facing the reality of Covid-19. Creating a YouTube channel for free can help your customers stay informed about the changes, answer questions and deepen relationships during these times of uncertainty.

1. Meet YouTube.


YouTube is the largest video network in the world and the second largest search engine, getting behind only Google. The platform allows companies to share unique stories and create connections. Every day, companies like yours start to get even customers interested after creating YouTube channels and producing videos. This manual offers details on how to get and be effective on YouTube.

YouTube is the largest network of videos in the world.
-YouTube has more than 2 billion users connected monthly. These users watch 1 billion video hours a day.
-The video remains the world's largest pastime, and its importance only increases. By 2021, videos will represent 82% of all consumer traffic.

YouTube keeps people watching users pass on average over an hour a day watching YouTube on mobile devices -and this is growing.

2. Create a home page for your company on YouTube.


Now, let's see how it is possible to create a space for your company on YouTube so that people can easily find all their content in one place.

First steps.

Give your company a free presence on YouTube.

1. Create your business account on YouTube or log in if it already exists. 2. Select "Use a company name or other name".
3. Follow the instructions to create a new channel and fill in the required fields with your data.

1.First step: Seek inspiration.

Choose the category that best fits into the contents of your videos. One way to start is to watch YouTube channels from companies like yours.

Here are some categories that you can fetch: 
Automobiles and Vehicles
Food
Instructions and beauty
style fashion and games.

Quick Tip: Verify that you are using your business account and not your personal account.

2.Second step: Identify best practices for your category.

Do the following questions when watching other channels:
● What kind of content exists in this channel you could use in your business?
● Which audience does this channel want to achieve?

Quick tip: Take a look at the automatic filling results from YouTube. This can help identify common themes and trends to inspire your channel.

3.Third Step: Present your company to spectators.

● Channel Trailer: Talk to your company and your channel for people ● Canal sections: Organize videos by product or theme and create highlight content.

Quick Tip: Add a site link and other pages on the "About" tab of your channel to boost more potential customers to find your company.

Customize your channel.


● Update the channel banner, icon and name. Add the logo or customize the channel banner to represent your company.

Quick Tip: You can show a different layout to new customers and recurring enrollment.

Write useful descriptions for your videos.

● Enter descriptive and searchable content first
● If necessary, add extra information and links channel descriptions, social media links and more information give your spectators extra details about your video and your company.

Quick Tip: The first sentences of your description will appear in YouTube search results. Therefore, be sure to create a clear call-to-activion, also known as CTA.