● As soon as you have sent a video, it is important to include video titles and searchable descriptions, as this people will find your video more easily, even if they are not specifically searching for it.
● Well written descriptions with the correct keywords can increase the views.

Quick Tip: A good way to connect with more customers is to use common search terms, for example "How to" and "Analysis".

Write searchable titles.

Some good tips: 
● Try to use a maximum of 45 characters so that the title appears more easily in searches.
● Identify the type of content (for example "tutorial") so that it is clear than the video.
● If necessary, include a mark or series.

Add video tags to help viewers find your content.


● Simplify the experience Use the "tags" field while sending your video. Include keywords in your title and mix general and specific tags to accurately describe your video.
● Google Trendse Google Ads Keyword Planner These tools can help you identify popular keywords and your synonyms. Including these terms can help increase traffic coming from surveys.

Fast tip: Focus on information not communicated in the title and description. Think about how you search on YouTube!

Create an effective video.


Let's take a look at how you can use a video to share your company's story on YouTube. Here are some tips that will help you prepare for success.

When creating a video, there are a few things you should keep in mind.

● Who do you want to present in your video?
● What story do you want to tell?
● What is the best way to capture the images and sounds of your video?
● After you have recorded, what is the best way to put all this in the edition?

Use these proven approaches to help your video ads achieve your marketing goals. 
● Attract (attraction) -atraia the attention of your audience from the beginning with a powerful hook.
● Brand (Mark) -Presse your mark or product and try to show it naturally.
● Connect (connection) -explore ways to reach your audience, for example, with humor or suspense.
● Direction (direction) -mande Calls-to-Action clear to viewers so they know exactly what to do next. Explore the ABCD structure for effective video ads.

We are here to help. 

We can help you leave your company ready to make videos. Contact your video production companies selected by Google and trained in YouTube ad best practices. The correct partner's choice depends on your creative needs, budget and term.