Technique.

Time: Control the duration of videos is fundamental, establish a pattern in your videos.

Equipment: It is not necessary something very sophisticated, but also can not be something amateur. An HD camera would be the most suitable.

Lighting: Do not use internal lighting. Buy a light for the camera or a PhotoFlood lamp. Place the artificial lighting in front or next to the object to be filmed.

Sound: Use a microphone if there is an entry in the camera. Put it next to the person who will speak so that it is not captured noise from the environment.

Edition: Use an editing program that creates transitions, mergers, add securities, credits and texts in the images. This will serve to place the site address in evidence.

On the site: When you choose a editing software, pay attention to the format of the files. YouTube accepts videos in almost all formats (.wmv, .avi, .mov and .mpg), but it is good to make sure.

SEO


Apply SEO in title, tags and descriptions: The video title must contain up to 100 characters, use keywords within it. The description of the video is very important to SEO, it is read by YouTube search engines and demonstrates the user than the video is. Use well this space, create a video summary, apply in the description the same keyword of the title, take advantage and enter a link to your website.

Strategies.

Establish a routine: In addition to setting the time of your videos, if you will be long or short, set a publication routine. You do not want your followers to forget your channel. 

Create playlists: When you create a playlist, the videos related to what the user is watching will appear on the scroll bar, which increases the chances of his watch another video produced by his company.

Add translation and legend: Insert translation and caption increases considerably the range of video because it can be seen by users of other languages and, consequently, directly influences the possibility of sharing.

Interact with your audience: Answer the main comments on YouTube, make Hangouts or Livestream and interact with your audience on social networks.

Listen to the opinion of your spectators: See what most pleased them and repeat; See what disappointed more and eliminate them.

Post content related to your business: In addition to divulging news from your brand, create a program of tips, curiosities or relevant information about your market. Make exclusive business videos to be transported on YouTube and have an institutional video telling the story of your company.

Invest in disclosure: Dissue your videos on social networks, especially at peak times, and if possible on blogs or link aggregators that accept this type of advertising. It's worth everything, except spam.

Starting your monitoring in the buzzmonitor.


The Buzzmonitor YouTube Analytics module works the same as Facebook Pages Performance and Twitter Performance. Through it you can receive comparative reports between the youtube channels of your brand and your competitors; As engagement, growth of the number of subscribers, views, among others. After logging on to your BuzzMonitor account, you are ready to register the channels you want to monitor.

1. In Brands, click the Edit icon from an already registered mark or add a new one.
2. Enter the link of the brand channel on YouTube and click "Estimate Buzz".
3. Then click on "Save Marks and View My Reports".
4. Go to the Analytics Social Module to find the YouTube Analytics folder. 

* On YouTube Analytics you need to wait for a period of at least 24 hours for the data to be collected.

Metrics for the management of your YouTube channel.

1. Subscribers.

What is: Shows the total number of inscribes of each channel and the difference between the beginning and the end during the selected period.

2. Growth of subscribers.

What is: measures the variation of enrolled in the channels during the selected period. Along with the metric subscribers, analyze growth is important to try to understand the possible reasons that led a channel to get more enrolled than the other: During this period, X channel added a new video? If not, there may have been a new disclosure on social networks or channel may have been mentioned elsewhere. So it is essential not only to monitor YouTube, but also social networks and insert search terms that help you stay within everything that speak about competing brands.

3. Total videos.

What it is: In addition to measuring the total, it counts average and maximum growth of videos during the selected period. If Channel X is getting more enrolled than the Y channel, it may be why it maintains a post routine. As we talked earlier, posting videos is regularly important to establish a standard and not let your followers forget you.

4. Views.

What is: In addition to measuring the total, it counts the viewing variation during the selected period. The viewing graph is cumulative, that is, the total views obtained by March 13, 2014, for example, will add the views received on the 14th. In this way, it is also possible to find out if during the time analyzed some video was excluded from the channel, since.

5. Engagement.

What it is: Engagement is a concept used to measure how much users are involved with their brand, that is, how much they comment, enjoy and share their content. It is the main means of providing a benchmark for comparison with competitors. In BuzzMonitor YouTube Analytics is measured the average channel engagement during the selected period, in addition to the total interactions (tanned, "unusual" and comments).

6. Total likes and dislikes rate.

What it is: compares in absolute numbers the total tanned and "unbrept" of each channel analyzed. In addition, it shows in what days there was the best and the worst proportion.

7. Total Growth Likes and Dyslikes Rate.

What is: measures the growth variation of total likes and dyslikes. In addition, it shows in what days there was the best and the worst proportion.

8. View Rate 

What is: calculates the viral effect of your content, that is, is focused on engagement that your content generates. The more actions are made, the greater the power of engaging your content.

9. View Growth Rate 

What is: Calculates the total number of hours watching your channel by youtube users during the selected period. In addition, it measures the difference in the number of views.

As calculated: Latest view - Older preview.

10. Total Growth View Rate 

What is: measures the growth variation of the total assisted time during the analyzed period.